ith around 32% of the world’s population actively using social media, the world is quite literally at your fingertips. Well versed in all campaign types, including brand awareness, website leads and conversion increase, our Paid Social Media experts can help you achieve your goals.
Our team is experienced in creating highly targeted campaigns, allowing you to make the most of your money and achieve a great return on investment. We do this by really getting to know who your target customers are and researching what they want to see and hear. This initial research really allows us to tailor your paid advertising to your audience, guiding them down the funnel to conversion, and getting you the results you desire.
We not only have years of experience using the top social media advertising platforms such as Facebook and Twitter, we’re also proactive with newer social advertising channels such as Quora and Pinterest. So whatever platform best suits your business advertising needs, we have the knowledge and skills necessary to execute successful campaigns for you.
Whether you’re looking at advertising for smaller campaigns or if you’re interested in year-round advertising, we can cater perfectly to your needs.
Want to talk social media advertising? Get in touch and tell us about your project, we’d be over the moon to hear from you.
It’s well known that a strong social media presence is an important part of a modern business, but with recent algorithm changes, it’s becoming increasingly harder for businesses to expand their reach organically.
The solution? Paid Social Marketing. Not only does this help increase your reach, it also boosts brand awareness, website leads, and on-site conversions. Teaming a healthy budget with clever funnels and optimised targeting can lead to a huge uplift in website traffic. What’s more, most of that traffic will be high intent and in turn, more likely to convert.
As a business, you’ll undoubtedly have a pretty good idea of who your target customer is – their gender, age range, location, and interests. The issue is, as much as you can target your website content towards people that fit those demographics, it can be incredibly hard to make sure those people actually become aware of your business.
That’s where we come in. With our Paid Social Media service, we can target people who match the demographics, interests, lifestyles or locations that you want to reach, ensuring you’re introduced to the customers who’ll love you the most.
We touched on targeting similar demographics above, but why stop there? With Paid Social Media, you can make sure that your adverts show up at the most opportune time available. In almost any industry, customers will display certain behaviours or patterns that signify they’re thinking of purchasing a product or service.
With careful analysis of your social advertising, we can identify when these patterns are forming, and make sure your business is right there at the forefront of their attention. Now that’s what we call high intent advertising!
As with all forms of advertising, there are very different types of campaigns. These can include brand awareness, driving traffic, content views, website leads and website actions/conversions. On top of that, you have multiple campaign bidding types such as CPM, CPC, and CPA. With so many choices that require a lot of research to ensure you make the right decision, it can be a bit overwhelming.
Instead of muddling through yourself, let us do all the hard work for you. We’ll discover what your main objectives are and from there, we’ll craft the perfect audience, campaign and bidding method to give you a hugely successful campaign.
Everywhere we go, we come across people scrolling through social media on their phones, but that doesn’t mean they’re always in the mood to buy! Carefully planned social media advertising alleviates this, entertaining, informing and exciting potential customers on their journey to conversion.
Our process starts with a discovery session, in which we’ll get to grips with the ins and outs of your business, your target audience and the goals you hope to achieve.
Once we have a clear understanding of your business and goals, it’s time for us to get stuck in. We’ll tailor all of the campaign settings in line with your business needs and ensure no stone is left unturned.
We’re keen believers that there’s always improvements to be made. We’ll keep a close eye on your campaign to check everything is working as it should, while also paying attention to where further optimisations can be made.
It isn’t until the campaign has finished that you can truly analyse the results and gauge how successful it was. We’ll do all the data analysis for you and feedback to you in a simple, concise report.
Talk to us about your next project!
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The team is bursting to get started implementing an outstanding social media advertising strategy for your business. If you’re ready to talk to us, simply complete our online enquiry form, email directly, or drop us a call!
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