PAID SOCIAL MARKETING

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Right On Target

Paid social media campaigns are the perfect way to boost your conversions with highly targeted advertisements and compelling copy.

Keeping Up With SMM

New social advertising channels are popping up all the time, opening up new opportunities, methodologies, and ways to reach your audience.

Right On Point

Different products and different audiences all require different messaging and creative. We’re here to help ensure your social advertising truly hits the spot.

W

ith around 32% of the world’s population actively using social media, the world is quite literally at your fingertips. Well versed in all campaign types, including brand awareness, website leads and conversion increase, our Paid Social Media experts can help you achieve your goals.

Our team is experienced in creating highly targeted campaigns, allowing you to make the most of your money and achieve a great return on investment. We do this by really getting to know who your target customers are and researching what they want to see and hear. This initial research really allows us to tailor your paid advertising to your audience, guiding them down the funnel to conversion, and getting you the results you desire.

We not only have years of experience using the top social media advertising platforms such as Facebook and Twitter, we’re also proactive with newer social advertising channels such as Quora and Pinterest. So whatever platform best suits your business advertising needs, we have the knowledge and skills necessary to execute successful campaigns for you.

Whether you’re looking at advertising for smaller campaigns or if you’re interested in year-round advertising, we can cater perfectly to your needs.

Read more about our Paid Social Marketing process
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Say Hello!

Want to talk social media advertising? Get in touch and tell us about your project, we’d be over the moon to hear from you.

Make Your Presence Known

It’s well known that a strong social media presence is an important part of a modern business, but with recent algorithm changes, it’s becoming increasingly harder for businesses to expand their reach organically.

The solution? Paid Social Marketing. Not only does this help increase your reach, it also boosts brand awareness, website leads, and on-site conversions. Teaming a healthy budget with clever funnels and optimised targeting can lead to a huge uplift in website traffic. What’s more, most of that traffic will be high intent and in turn, more likely to convert.

Reach For The Stars
Make Yourself Known
Target Your Ideal Audience

Hey, You!

As a business, you’ll undoubtedly have a pretty good idea of who your target customer is – their gender, age range, location, and interests. The issue is, as much as you can target your website content towards people that fit those demographics, it can be incredibly hard to make sure those people actually become aware of your business.

That’s where we come in. With our Paid Social Media service, we can target people who match the demographics, interests, lifestyles or locations that you want to reach, ensuring you’re introduced to the customers who’ll love you the most.

It’s Nice To Meet You

Down To A Tee

We touched on targeting similar demographics above, but why stop there? With Paid Social Media, you can make sure that your adverts show up at the most opportune time available. In almost any industry, customers will display certain behaviours or patterns that signify they’re thinking of purchasing a product or service.

With careful analysis of your social advertising, we can identify when these patterns are forming, and make sure your business is right there at the forefront of their attention. Now that’s what we call high intent advertising!

Let’s Get A Hole In One
Audience Behaviour Patterns
Best For Busines

Do What’s Best For Business

As with all forms of advertising, there are very different types of campaigns. These can include brand awareness, driving traffic, content views, website leads and website actions/conversions. On top of that, you have multiple campaign bidding types such as CPM, CPC, and CPA. With so many choices that require a lot of research to ensure you make the right decision, it can be a bit overwhelming.

Instead of muddling through yourself, let us do all the hard work for you. We’ll discover what your main objectives are and from there, we’ll craft the perfect audience, campaign and bidding method to give you a hugely successful campaign.

Teach Me, Oh Wise One

It’s Time To Get Social

Everywhere we go, we come across people scrolling through social media on their phones, but that doesn’t mean they’re always in the mood to buy! Carefully planned social media advertising alleviates this, entertaining, informing and exciting potential customers on their journey to conversion.

  • Discovery Session
  • Setup & Implementation
  • Maintenance & Optimisation
  • Review, Report, Repeat

Give us the rundown

Our process starts with a discovery session, in which we’ll get to grips with the ins and outs of your business, your target audience and the goals you hope to achieve.

  • Business Aims
  • Audience Research
  • Industry Research
  • Funnel Exploration
  • Budgeting
  • Brand & TOV

Bringing it to life

Once we have a clear understanding of your business and goals, it’s time for us to get stuck in. We’ll tailor all of the campaign settings in line with your business needs and ensure no stone is left unturned.

  • Campaign Setup
  • Advert Copywriting
  • Audience Creation
  • Budget Settings
  • Bidding Setup
  • KPIs & Goal Setting

Keeping a close eye on things

We’re keen believers that there’s always improvements to be made. We’ll keep a close eye on your campaign to check everything is working as it should, while also paying attention to where further optimisations can be made.

  • Bidding Changes
  • Budget Updates
  • Image Updates
  • Content Changes
  • A/B Testing
  • CTA Optimisations

Time to measure the success

It isn’t until the campaign has finished that you can truly analyse the results and gauge how successful it was. We’ll do all the data analysis for you and feedback to you in a simple, concise report.

  • Success Analysis
  • ROAS
  • Conversion Metrics
  • KPI Report
  • Further Campaign Ideas
  • ROI Report

Talk to us about your next project!

Like what you’ve seen so far? Let’s talk more about your latest challenge »

Let's Get Started

We're ready when you are

The team is bursting to get started implementing an outstanding social media advertising strategy for your business. If you’re ready to talk to us, simply complete our online enquiry form, email directly, or drop us a call!

Every effort is made to respond within 24 hours. We’re looking forward to hearing from you.

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or email us directly at hello@akatekohq.com