oogle takes over 200 different factors into consideration when ranking your website, each of which can be influenced in a variety of ways. With some more critical than others, it’s no wonder people see SEO as a mystical art!
At Akateko, we’re committed to going the extra mile, breaking down our process and explaining the changes we implement to educate clients and dispel SEO myths. It also means you get to know exactly what you’re paying for!
We know from first-hand experience the power and importance of organic site traffic. That’s why we work tirelessly to maintain an acute awareness, not just of the changes to search algorithms, but of the changing industry landscapes and tactics of our clients and their competition.
Our Sheffield based SEO team is well-versed in managing high-value, high-volume search engine campaigns for a variety of clientele. Our knowledge of SEO generates fantastic results, with a deep-seated mindset for ethics and sustainability.
Because we’re always bringing our A-game, we’re confident in the long-lasting and forward-thinking strategies we propose to our clients. Whatever the challenge you’re facing, we’re positive we can deliver great results for your search marketing.
Want to talk SEO? Get in touch and tell us about your project, we’d be over the moon to hear from you.
Search engines don’t see your site in the same way we do (they don’t have eyes for a start…), but just like looking at a badly drawn map, if you don’t help guide Google through your website’s codebase, it won’t know how or where to rank you.
Between missing markup, rogue redirects, incorrect indexing and malign manual-actions, there’s a whole host of technical problems that could be seriously damaging your websites ranking ability, even with an amazing content or link-building strategy.
We love letting our technical whizkids off the leash to delve deep and optimise your website’s code to be search engine friendly – naturally boosting performance and building the supporting infrastructure for further optimisations.
Way back when SEO’s had less morals than a Wild West bandito, building torrents of backlinks and thin content was a quick way to win. Thankfully good ol’ Sheriff Google showed up and send those scoundrels packing. Nowadays the best SEO is derived from value-driven, highly informative, and engaging content.
From hitting even more keywords and queries, keeping users on your site longer, moving them through the purchase funnel, to upselling and educating them on your product. Placing a focus on producing content that appeals to your audience, captures their (ever decreasing) attention spans and answers their questions about your business in detail has near endless SEO benefits.
Supported by detailed keyword-research, query analysis and understanding our clients’ audiences, we’ve produced content pieces that drive thousands of site visits month-on-month, and tonnes of juicy backlinks.
Even with the rapid evolution of search, backlinks still contribute humongous value within any SEO strategy. A sign of authority and trust in your website, a well designed, high-value backlink profile is super important to achieving top rankings for your most valuable queries. Our team has extensive experience constructing valuable, relevant, and diverse backlink profiles for our clients from authoritative sources through unique creative methods.
On the other side of the coin, it’s also possible to have extremely detrimental links pointing to your site, sending very wrong signals to search engines. Our link profiling process also involves removing these negative links to encourage better growth – think of it as pruning your SEO bonsai.
Click-Through-Rate-Optimisation, or CTRO between friends, is the art of acquiring additional organic traffic even when you’re not moving up the rankings. It’s an incredibly important part of our clients SEO war-chests, especially when ranking in competitive industries and high-volume searches that take a long-while to achieve growth.
Our ‘Akateko CTRO Secret-Sauce’ follows a rigorous process of hypothesising, incremental testing and regularly improving different components and pages on our clients sites, finding out exactly what resonates with their audiences to ensure maximum click volumes. We feel it’s an essential SEO strategy that not enough businesses are taking advantage of.
An integral part of any SEO work, we conduct thorough audits of clients websites, backlink profiles, competitors, industries and more – way before we even think about getting into the fun bit! Because your marketing doesn’t happen in a vacuum and every website and client is different, audits allow us to devise truly bespoke search engine marketing strategies.
Plus, Akateko audits don’t just review what clients are currently doing. They’re also amazingly useful for uncovering ideas and secret new sources of short and long-tail organic traffic: Treasure-troves of potential customers! Regular checkups ensure clients are always on top of changes in the flow of traffic to their sites.
Incomprehensible reports, gobble-de-gook terminology and backwards charts are the bane of our existence – we’re sure you feel the same way! To do our part in the war on terrible reporting, we guarantee to provide clear, accessible reports which tell you everything you need to know, without the need for a PhD in Data Science.
Working closely with our clients to understand their core metrics, KPIs and SEO goals, we pull together helpful dashboards that display how their campaigns are performing, and what they can expect from them in the future. Then, if there’s anything else to delve in to, we’re always on hand to examine and explain other data points.
Our process is intentionally fashioned to help you understand what we’re doing, and why, every step of the way, making knowing your SEO simpler than an IKEA™ furniture manual.
Our process begins with a series of quality client discovery sessions, learning everything we can about your business, your customers, how they interact with and how they buy from you. With your expert insights we can start exploring new ideas to supercharge your SEO efforts.
Using a variety of tools and processes, we research every single page of your website and their impact on your search rankings. We also look into any existing issues such a manual-action or Google penalties that might affect your site, plus conduct technical, content and backlink audits to cover every eventuality.
Picking out the nitty-gritty details that could make or break your campaign, our technical SEO improvements cover every pixel of your site. Ensuring compliance with Google guidelines and providing a clear path for search engine crawlers, you’ll soon be out-performing the competition.
Building a balanced and varied link profile through content, PR, competitor analysis and a few of our own little tricks, here’s where we’ll really inject your SEO campaign with a shot of adrenaline.
Algorithms, tools and processes are always changing – SEO is an industry in flux! We regularly repeat audits on what we’ve implemented, adapting your strategy to confirm your SEO is always moving forwards and providing a great return on investment.
Talk to us about your next project!
Like what you’ve seen so far? Let’s talk more about your latest challenge »
The team is raring to get started implementing an outstanding SEO strategy for your business. If you’re ready to talk to us, simply complete our online enquiry form, email directly, or drop us a call!
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